Discover the top 10 beauty trends that will redefine your routine in 2021 – prepare to be glamorously surprised!
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In the constantly evolving beauty industry, staying up-to-date with the latest trends is essential for beauty businesses to attract and retain customers. As we dive into 2021, we have compiled a comprehensive guide to the must-try beauty trends that will dominate the year. From innovative hair techniques to mesmerizing makeup looks, these trends are sure to captivate your clients and keep your salon or spa at the forefront of the industry.
1. The Power of Hair Extensions
Hair extensions have become a beloved trend for those longing for voluminous locks or experimenting with new styles. The freedom they offer to change your hairstyle, length, and color is truly remarkable. In 2021, expect hair extensions to soar in popularity. From vibrant colored extensions to natural-looking clip-ins, there are endless possibilities for your clients to embrace their dream hairstyle.
2. Braids Galore
Braids are no longer just a hairstyling option for casual occasions. They have become a true art form and a statement of style. Expect to see stunningly intricate braided hairstyles dominating runways and red carpets this year. From fishtail braids to Dutch braids and everything in between, offer your clients a variety of braid styles to choose from. Consider hosting braid workshops or partnering with skilled stylists to elevate your braid game.
3. The Brow Revolution
Brow Bar services have been on the rise for several years, and 2021 will continue to witness the brow revolution. Thick and full brows will remain highly sought after, with customers investing in professional brow shaping, tinting, and microblading. Train your staff to demonstrate expertise in brow services and advise clients on the best brow shapes to complement their facial features. As the saying goes, “brows frame the face,” so make sure your clients leave your salon with perfectly shaped brows.
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4. Embracing Natural Hair
The natural hair movement has gained tremendous momentum in recent years, and it’s here to stay. In 2021, we expect to see even more individuals embracing their natural curls, coils, and textures. This presents an opportunity for hair salons to cater to this growing demand by offering specialized natural hair services and products. Invest in training your stylists on the unique needs of natural hair, and provide tips and tricks to your clients for maintaining vibrant and healthy locks.
5. Dazzling Jewelry for Hair
Statement hair jewelry is set to make a comeback in 2021. Hair accessories such as bejeweled hairpins, sparkling hairbands, and intricate hair chains will take center stage. These embellishments can transform a simple hairstyle into a glamorous ensemble for special occasions. Keep a stock of trendy hair accessories and offer styling services to help your clients shine bright at weddings, parties, and other memorable events.
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6. The Revival of Laser Hair Removal
In recent years, laser hair removal has gained immense popularity due to its long-lasting results and convenience. With advancements in technology, laser hair removal is becoming more accessible and effective. Invest in laser hair removal equipment, or collaborate with reputable medical spas to offer this sought-after service to your clients. Promote the benefits of laser hair removal, such as smoother skin, reduced ingrown hairs, and minimized shaving time.
7. Luscious Lash Extensions
Fluttery, voluminous, and natural-looking lash extensions are a staple trend in the beauty industry. More individuals are seeking expertly applied lash extensions to enhance their eye game. Ensure your salon offers a variety of lash extension styles, from classic to dramatic, and hire trained technicians to deliver flawless results. Educate your clients on proper lash care and maintenance to prolong the lifespan of their extensions and keep them coming back for refills.
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8. Celebrating Locs
Locs have always been a symbol of cultural pride and individuality. In 2021, embrace the natural beauty and versatility of locs by offering specialized styling and maintenance services. Showcase the different types of locs and educate your clients on the unique care requirements for maintaining healthy and vibrant locs. Collaborate with loc influencers or partner with loc forums to reach a wider audience and establish your salon as a destination for beautiful and well-maintained locs.
9. Enhancing Beauty with Makeup
Makeup continues to be a powerful tool for self-expression and enhancing natural beauty. In 2021, expect to see a surge in bold and vibrant makeup looks. Invest in high-quality makeup products and train your staff in the latest makeup techniques. Offer makeup consultations, tutorials, and custom makeup services to cater to your clients’ diverse makeup needs. Collaborate with makeup artists and beauty influencers to showcase your expertise and create buzz around your salon.
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10. Medical Spa Treatments
Combining beauty and wellness, medical spa treatments are gaining popularity as people seek non-invasive solutions to enhance their appearance. In 2021, consider expanding your salon’s services to include treatments like Botox, dermal fillers, or non-surgical body contouring. Collaborate with reputable medical spas or hire certified professionals to perform these specialized treatments. Ensure your clients feel confident in your salon’s expertise and safety measures when offering medical spa services.
By staying ahead of these trends and providing top-notch, specialized services, you can position your beauty business for success in 2021. Embrace the evolving desires of your clients and create an experience that keeps them coming back for more. Remember, the ever-changing landscape of the beauty industry presents endless opportunities for growth and innovation. So, buckle up, get creative, and make this year unforgettable for your salon or spa!